In an article in Tuesday’s Wall Street Journal - “Services Combine Social Media, Marketing” some interesting points are made (especially about Foursquare - which is marketing using social media and location).
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more…
Let’s say that providing “outstanding customer service” is part of your mission, values, and is promised in your marketing material.
Okay, that’s a pretty good start, but consistently delivering on promises made to customers and engaging your employees so that they are living out the company mission and values is where the “rubber meets the road.” Read more…
This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success,Pegasus Residential (the winner) of The$100KRefreshcontest.
Pegasus is already doing things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start of the pre-discovery process with them. Our team has compiled an evaluation form and several questions that will help them crystallize their vision, determine priorities and open discussion points to be fully explored.
Successful branding involves design, metrics, remedy, delivery and maintenance.
To learn more about the overall process related to branding, click here.
Pegasus Residential was selected as the winner of a contest hosted by Discover True North(a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
Ad Age provides a guide to more magazines that have gone the way of the Dodo bird. On a consumer level, reviewing the list made me kind of sad - as I subscribed to many of Conde Nast publications over the years. As a professional though - I understand that if a product isn’t generating revenue it either needs to be repositioned or pulled. I wonder if some of these publications had done a better job of building their presence on the web (such as Oprah’s magazine, Better Homes and Gardens, Real Simple, etc. has done) if they could have sustained the essence of the product reformulated to “web only” even as their print publication went away?
For those who rely on printed brochures and have written this line-item expense into their 2010 budgets - perhaps you should reconsider. Why not phase-out the printed materials to the degree that it is reasonable and create virtual/digital brochures? In what ways could you save trees, money and enhance your brand by building your presence virtually and without print?
Posted by V.Dickerson on Oct 14, 2009 in Uncategorized
After reading this article, I rearranged my office. Thought you might be interested in some simple secrets to improve productivity, creativity and motivation in the workplace, whether that’s a home office or an office away from home.
I read a good article that talks about how to retain morale even in the face of cutbacks. The bottom-line? Stimulating assignments - AND - working with great colleagues. It’s worth a read:
I don’t envy the front line team members at our apartment communities right now. The dismal economic conditions have made life extremely difficult for these associates in so many ways. High unemployment rates have lead to a shrinking renter pool, higher vacancy, negative rent growth, and competitive concessions. The pressure on our on-site teams to achieve their budgeted occupancy and revenue goals is tremendous. Read more…
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact. Read more…
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more… 
