This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success,Pegasus Residential (the winner) of The$100KRefreshcontest.
Pegasus is already doing things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start of the pre-discovery process with them. Our team has compiled an evaluation form and several questions that will help them crystallize their vision, determine priorities and open discussion points to be fully explored.
Successful branding involves design, metrics, remedy, delivery and maintenance.
To learn more about the overall process related to branding, click here.
Pegasus Residential was selected as the winner of a contest hosted by Discover True North(a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
Ad Age provides a guide to more magazines that have gone the way of the Dodo bird. On a consumer level, reviewing the list made me kind of sad - as I subscribed to many of Conde Nast publications over the years. As a professional though - I understand that if a product isn’t generating revenue it either needs to be repositioned or pulled. I wonder if some of these publications had done a better job of building their presence on the web (such as Oprah’s magazine, Better Homes and Gardens, Real Simple, etc. has done) if they could have sustained the essence of the product reformulated to “web only” even as their print publication went away?
For those who rely on printed brochures and have written this line-item expense into their 2010 budgets - perhaps you should reconsider. Why not phase-out the printed materials to the degree that it is reasonable and create virtual/digital brochures? In what ways could you save trees, money and enhance your brand by building your presence virtually and without print?
Posted by V.Dickerson on Oct 14, 2009 in Uncategorized
After reading this article, I rearranged my office. Thought you might be interested in some simple secrets to improve productivity, creativity and motivation in the workplace, whether that’s a home office or an office away from home.
I read a good article that talks about how to retain morale even in the face of cutbacks. The bottom-line? Stimulating assignments - AND - working with great colleagues. It’s worth a read:
I don’t envy the front line team members at our apartment communities right now. The dismal economic conditions have made life extremely difficult for these associates in so many ways. High unemployment rates have lead to a shrinking renter pool, higher vacancy, negative rent growth, and competitive concessions. The pressure on our on-site teams to achieve their budgeted occupancy and revenue goals is tremendous. Read more…
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact. Read more…
No, we’re not talking about the Field of Dreams. Although with the season coming to an end and the wild card race on, it is tempting to talk baseball. After all, we are located in San Francisco and we are Giants fans. However, we’re really referring to “fans” of a different sort. Many of you have a Facebook fan page set up to attract customers and followers. If you are like most, once you have a fan page you find yourself asking “Now what do I do with it?” Read more…
Managers are typically taught to things that can be easily quantified and reported on a balance sheet. Stop for a moment to answer this fundamental question: “What is the purpose of any business?” On the face of it, this question seems pretty easy to answer. Most managers would answer: “To make a profit.” But that’s the wrong answer. Profits are an outcome. They only tell us if our business strategy and execution are viable. Peter Drucker, widely considered the father of modern management, argued that the common belief that creating profits was purpose of a business was not only wrong, but harmful. It causes us to make bad business decisions Read more…
Posted by V.Dickerson on Jul 6, 2009 in Uncategorized
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions.It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists.It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact.
If that is not enough to compel you to consider taking a greener approach to doing business, check out these startling facts and our list of 25 simple ways to green up.Going green might be easier than you think.
g things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
