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Coolest business cards…ever.

Posted by G.Cruz on Feb 27, 2009 in Branding, Creative, Marketing, Newsletter

LEGO business card

LEGO business card

Need another reason to work for LEGO? – well this maybe it:

Apparently if you work at LEGO, you get a miniaturized LEGO person of yourself with your contact info on the back. Then when someone asks for your business card, you hand them the figure. Read more…

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The Impact of Economic Conditions & Retention on Turnover and Asset Values

Posted by admin on Feb 25, 2009 in Consulting, DTN News, Newsletter, Training

Discover True North’s Alliance Partner, SatisFacts Research, LLC’s founder Doug Miller will be sharing information imperative for multifamily professionals to know during an upcoming internet radio show.  The essential details and how-to’s are detailed below! Don’t miss this important radio show!

The Impact of Economic Conditions & Retention on Turnover and Asset Values

(You MUST go online to hear the show — click above at 11 a.m. EST to listen LIVE or anytime thereafter)

Read more…

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Customer Relationship Management - Upcoming Educational Chat

Posted by admin on Feb 23, 2009 in DTN News, Training, Uncategorized

Join Deb Bronson-McGrath from the Discover True North team and three other multifamily experts as  we present a FREE educational chat session on Customer Relationship Management, hosted by our friends at GraceHill.

Read more…

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Connection-the Essence of Effective Social Networking (Part 1)

Posted by D.Bronson-McGrath on Feb 20, 2009 in Branding, Creative, Marketing, New Media, Training, Uncategorized

Social networking venues abound and they can be an extremely effective method for accomplishing various business goals.

The question, is what “What social network will help us accomplish X goal?”

Read more…

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“Just Because You Can, Doesn’t Mean You Should”

Posted by D.Bronson-McGrath on Feb 19, 2009 in Consulting, Training, Uncategorized

Lately, it seems that almost everyone I talk to is tired. I don’t think that is coincidental.

As business professionals, we are often swamped with projects, oppressed by the doom and gloom of today’s headlines, buried in endless minutiae and feel a never-ending compulsion to do more. (And that’s just our work life, mind you).

Read more…

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Our newest DTN team member!

Posted by D.Bronson-McGrath on Feb 17, 2009 in DTN News, Newsletter, Uncategorized

Welcome to Landyn R. Dickerson, the newest member of the Discover True North team!  Born on Christmas Day to our COO, Veronica and her husband Chad, Landyn was named “the best Christmas present-EVER!” Read more…

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“Viral” sounds nasty and what does it have to do with marketing?

Posted by admin on Feb 4, 2009 in Marketing, New Media, Newsletter

Although “viral” might remind you of a nasty strain of pneumonia that doesn’t offer much in the way of treatment––when it comes to marketing––you want viral. Viral marketing is a result of an initial campaign spread by potential customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, “Check this out!!!” email to friends, family and acquaintances. Read more…

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Lost a Regional Manager, Training Director or Marketing Executive?

Posted by admin on Feb 4, 2009 in Consulting

As turnaround specialists, we are well aware of the challenges that can occur when an executive overseeing a region or department leaves a company.

Here is an important tip:

Define Expectations-Spell out “Excellence

When a team leader leaves, it is important to make sure that all employees affected by the change are on the same page as the interim leaders when it comes to what “excellence” looks like. Read more…

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INTERACTIVE KIOSKS - What are the benefits of creating a leasing and resident services kiosk for your sites?

Posted by admin on Feb 4, 2009 in Uncategorized

 

Interactive Kiosks

 

If your office is a busy one, is short-staffed, or your customers seem to prefer to do business online than having an attractive, “self-help” tool in your leasing center may be right for you.  Showing real time availability, online service requests, lease online functions, school information and more, a kiosk provides on-demand information and can provide a site with a strong competitive advantage.  Read more…

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