Posted by G.Cruz on Feb 27, 2009 in
Branding,
Creative,
Marketing,
Newsletter

LEGO business card
Need another reason to work for LEGO? – well this maybe it:
Apparently if you work at LEGO, you get a miniaturized LEGO person of yourself with your contact info on the back. Then when someone asks for your business card, you hand them the figure. Read more…
Tags: Business Cards, LEGO
Posted by admin on Feb 25, 2009 in
Consulting,
DTN News,
Newsletter,
Training

Discover True North’s Alliance Partner, SatisFacts Research, LLC’s founder Doug Miller will be sharing information imperative for multifamily professionals to know during an upcoming internet radio show. The essential details and how-to’s are detailed below! Don’t miss this important radio show!
The Impact of Economic Conditions & Retention on Turnover and Asset Values
(You MUST go online to hear the show — click above at 11 a.m. EST to listen LIVE or anytime thereafter)
Read more…
Tags: Asset Value, Discover True North, Doug Miller, Economic conditions, Retention, SatisFacts, Turnover
Posted by admin on Feb 23, 2009 in
DTN News,
Training,
Uncategorized
Join Deb Bronson-McGrath from the Discover True North team and three other multifamily experts as we present a FREE educational chat session on Customer Relationship Management, hosted by our friends at GraceHill.
Read more…
Tags: customer loyalty, customer service, Discover True North, Training
Posted by D.Bronson-McGrath on Feb 20, 2009 in
Branding,
Creative,
Marketing,
New Media,
Training,
Uncategorized

Social networking venues abound and they can be an extremely effective method for accomplishing various business goals.
The question, is what “What social network will help us accomplish X goal?”
Read more…
Tags: campaigns, e-brochures, rebranding, social networking
Posted by D.Bronson-McGrath on Feb 19, 2009 in
Consulting,
Training,
Uncategorized

Lately, it seems that almost everyone I talk to is tired. I don’t think that is coincidental.
As business professionals, we are often swamped with projects, oppressed by the doom and gloom of today’s headlines, buried in endless minutiae and feel a never-ending compulsion to do more. (And that’s just our work life, mind you).
Read more…
Tags: balance, balancing life, perspective, priorities, time management
Posted by D.Bronson-McGrath on Feb 17, 2009 in
DTN News,
Newsletter,
Uncategorized
Welcome to Landyn R. Dickerson, the newest member of the Discover True North team! Born on Christmas Day to our COO, Veronica and her husband Chad, Landyn was named “the best Christmas present-EVER!” Read more…
Tags: COO Discover True North, DTN News, Veronica Dickerson
Posted by admin on Feb 4, 2009 in
Marketing,
New Media,
Newsletter

Although “viral” might remind you of a nasty strain of pneumonia that doesn’t offer much in the way of treatment––when it comes to marketing––you want viral. Viral marketing is a result of an initial campaign spread by potential customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, “Check this out!!!” email to friends, family and acquaintances. Read more…
Tags: Band of the Week, Dunlop, Issue no. 2, Viral Marketing
Posted by admin on Feb 4, 2009 in
Consulting

As turnaround specialists, we are well aware of the challenges that can occur when an executive overseeing a region or department leaves a company.
Here is an important tip:
Define Expectations-Spell out “Excellence”
When a team leader leaves, it is important to make sure that all employees affected by the change are on the same page as the interim leaders when it comes to what “excellence” looks like. Read more…
Tags: Interim Executive Services
Posted by admin on Feb 4, 2009 in
Uncategorized

If your office is a busy one, is short-staffed, or your customers seem to prefer to do business online than having an attractive, “self-help” tool in your leasing center may be right for you. Showing real time availability, online service requests, lease online functions, school information and more, a kiosk provides on-demand information and can provide a site with a strong competitive advantage. Read more…
Tags: Interactive Kiosks, Issue no. 2, Newsletter