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Discover True North Urges Multifamily Firms Not to Miss the Chance at a $100K Extreme Corporate Makeover

Posted by V.Dickerson on Jun 16, 2009 in DTN News

Most Deserving Multifamily Firm Will Receive a Corporate Makeover

SAN FRANCISCO, CA – June 16, 2009 – Discover True North, in association with its Alliance Partners, some of the finest service companies in America, have launched the $100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover including creative, training, consulting and performance improvement services valued at $100,000 from DTN and its Alliance Partners. Some of DTN’s Alliance Partners include Brook Furniture Rental, Inc., Carter Design Group, Fast Signs, Grace Hill, Green Up Today, Howitz-Dunn, and Vendout.com.

“We’ve heard impressive accounts of companies that continue to demonstrate strong values in these tough economic times, whether its keeping customer service at the forefront of business, developing work cultures that align performance with their corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence.” says Deb Bronson-McGrath, CEO of Discover True North.

“We hope to inspire people and showcase worthwhile endeavors from company teams that have been feeling low as a result of the economy. It will hopefully be fun and produce refreshing boosts in morale,” says Giovanni Cruz, Senior VP of Creative Services.

“The winning company will receive an entire refreshment of their brand,” says Sam Cabebe, Director of New Media. “This includes a new or refined logo, new website, key brand messages, customer loyalty program, an interactive training class, leadership retreat, customer service benchmarking, public relations, employee performance benchmarking, and a design makeover of the corporate office greeting area and much, much more!”

A variety of other personal, community, and corporate improvement opportunities will be incorporated into the program; one of the most outstanding initiatives is led by Multifamilypro. They recently launched a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide. Details of this exciting “give-back” program are available at www.howitzdunnmanagement.com.

Veronica Dickerson, COO shares additional details, “The 100K Extreme Corporate Makeover event closes at midnight on December 1, 2009. Semifinalists and the winner will be announced in January 2010 by an Advisory Board made up of multifamily experts and executives. Whether your firm has cut back on expenses without cutting back on excellence, they are sustaining an outstanding motivational culture for their employees, they are conducting business in a socially responsible fashion, or exhibiting merit in some other way, we want to hear about it and get your company the accolades they deserve.”

Nomination forms are available at www.100KRefresh.com. Additional information on the program can be found on DTN’s blog, newsletters, through Multifamily Insiders, www.howitzdunnmanagement.com, through other DTN Alliance Partners and members of the advisory board, as well as on the DTN Facebook page and Twitter.

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ABOUT DISCOVER TRUE NORTH: As an agency and business development rainmaker, Discover True North, LLC provides cutting-edge creative, consulting and training solutions to the multifamily industry. The company is made up of seasoned professionals who are passionate about helping organizations create systematic change that improves employee satisfaction, performance and the bottom line. From branding, public relations, logo, website and interactive kiosk design to building Virtual Corporate Universities and on-line interactive courseware, providing training workshops, seminars and leadership retreats, Discover True North is known for delivering high-caliber results while helping companies move beyond average to extraordinary.

Media Contact: Deb Bronson-McGrath

Chief Executive Officer

Discover True North, LLC

One Market Street, Spear Tower

Suite 3600

Tel: (888) 878-6674

Tel: (415) 640-5097

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5 Steps to Evaluate the Leaders in Your Organization

Posted by V.Dickerson on Jun 2, 2009 in Leadership

Leadership

In recessionary times, you find yourself analyzing your employees to the Nth degree. All of a sudden, that customer service manager you never had problems with seems to be folding under pressure, that sales director doesn’t understand that she can’t just wait for people to walk through the door and doesn’t it all come back to the manager?

Isn’t it true that we find ourselves far more frustrated that we have been tolerating a mediocre employee, or worse, carrying the dead weight of an employee when we are faced with the challenges brought on by an economic downturn?

Today, more than ever, it is imperative that you have the right leaders in place within your organization, not only to survive but to thrive in all of the doom and gloom in the marketplace. The right leaders know what it takes to keep employees motivated when they feel like throwing their hands up in surrender to the challenge of earning customer loyalty and gaining new business. The right leaders know how to develop a strategic plan, cast a compelling vision and then coach, train and support their employees as they set out to execute a business plan.

Here are 5 steps to evaluate the quality of leadership in your organization. Read more…

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