5 Ways To Manage Customer Loyalty

I found this fascinating quote today:

Managers are typically taught to things that can be easily quantified and reported on a balance sheet. Stop for a moment to answer this fundamental question: “What is the purpose of any business?” On the face of it, this question seems pretty easy to answer. Most managers would answer: “To make a profit.” But that’s the wrong answer. Profits are an outcome. They only tell us if our business strategy and execution are viable. Peter Drucker, widely considered the father of modern management, argued that the common belief that creating profits was purpose of a business was not only wrong, but harmful. It causes us to make bad business decisions Read more…

Tags: business, business strategy, customer loyatly, customer satisfaction, Peter Drucker

The Bottom Line & Beyond

Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact.

If that is not enough to compel you to consider taking a greener approach to doing business, check out these startling facts and our list of 25 simple ways to green up. Going green might be easier than you think.

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