I read a good article that talks about how to retain morale even in the face of cutbacks. The bottom-line? Stimulating assignments - AND - working with great colleagues. It’s worth a read:
http://blogs.harvardbusiness.org/cgi-bin/mt/mt-tb.cgi/4972
I don’t envy the front line team members at our apartment communities right now. The dismal economic conditions have made life extremely difficult for these associates in so many ways. High unemployment rates have lead to a shrinking renter pool, higher vacancy, negative rent growth, and competitive concessions. The pressure on our on-site teams to achieve their budgeted occupancy and revenue goals is tremendous. Read more…
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact. Read more…
No, we’re not talking about the Field of Dreams. Although with the season coming to an end and the wild card race on, it is tempting to talk baseball. After all, we are located in San Francisco and we are Giants fans. However, we’re really referring to “fans” of a different sort. Many of you have a Facebook fan page set up to attract customers and followers. If you are like most, once you have a fan page you find yourself asking “Now what do I do with it?” Read more…
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