In an article in Tuesday’s Wall Street Journal - “Services Combine Social Media, Marketing” some interesting points are made (especially about Foursquare - which is marketing using social media and location).
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more…
Let’s say that providing “outstanding customer service” is part of your mission, values, and is promised in your marketing material.
Okay, that’s a pretty good start, but consistently delivering on promises made to customers and engaging your employees so that they are living out the company mission and values is where the “rubber meets the road.” Read more…
This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success,Pegasus Residential (the winner) of The$100KRefreshcontest.
Pegasus is already doing things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start of the pre-discovery process with them. Our team has compiled an evaluation form and several questions that will help them crystallize their vision, determine priorities and open discussion points to be fully explored.
Successful branding involves design, metrics, remedy, delivery and maintenance.
To learn more about the overall process related to branding, click here.
Pegasus Residential was selected as the winner of a contest hosted by Discover True North(a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more… 
