Let’s say that providing “outstanding customer service” is part of your mission, values, and is promised in your marketing material.
Okay, that’s a pretty good start, but consistently delivering on promises made to customers and engaging your employees so that they are living out the company mission and values is where the “rubber meets the road.” Read more…
This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success, Pegasus Residential (the winner) of The $100KRefresh contest.
Pegasus is already doin
g things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start of the pre-discovery process with them. Our team has compiled an evaluation form and several questions that will help them crystallize their vision, determine priorities and open discussion points to be fully explored.
Successful branding involves design, metrics, remedy, delivery and maintenance.
To learn more about the overall process related to branding, click here.
Pegasus Residential was selected as the winner of a contest hosted by Discover True North (a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
Most Deserving Multifamily Firm Will Receive a Corporate Makeover
SAN FRANCISCO, CA – June 16, 2009 – Discover True North, in association with its Alliance Partners, some of the finest service companies in America, have launched the $100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover including creative, training, consulting and performance improvement services valued at $100,000 from DTN and its Alliance Partners. Some of DTN’s Alliance Partners include Brook Furniture Rental, Inc., Carter Design Group, Fast Signs, Grace Hill, Green Up Today, Howitz-Dunn, and Vendout.com.
“We’ve heard impressive accounts of companies that continue to demonstrate strong values in these tough economic times, whether its keeping customer service at the forefront of business, developing work cultures that align performance with their corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence.” says Deb Bronson-McGrath, CEO of Discover True North.
“We hope to inspire people and showcase worthwhile endeavors from company teams that have been feeling low as a result of the economy. It will hopefully be fun and produce refreshing boosts in morale,” says Giovanni Cruz, Senior VP of Creative Services.
“The winning company will receive an entire refreshment of their brand,” says Sam Cabebe, Director of New Media. “This includes a new or refined logo, new website, key brand messages, customer loyalty program, an interactive training class, leadership retreat, customer service benchmarking, public relations, employee performance benchmarking, and a design makeover of the corporate office greeting area and much, much more!”
A variety of other personal, community, and corporate improvement opportunities will be incorporated into the program; one of the most outstanding initiatives is led by Multifamilypro. They recently launched a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide. Details of this exciting “give-back” program are available at www.howitzdunnmanagement.com.
Veronica Dickerson, COO shares additional details, “The 100K Extreme Corporate Makeover event closes at midnight on December 1, 2009. Semifinalists and the winner will be announced in January 2010 by an Advisory Board made up of multifamily experts and executives. Whether your firm has cut back on expenses without cutting back on excellence, they are sustaining an outstanding motivational culture for their employees, they are conducting business in a socially responsible fashion, or exhibiting merit in some other way, we want to hear about it and get your company the accolades they deserve.”
Nomination forms are available at www.100KRefresh.com. Additional information on the program can be found on DTN’s blog, newsletters, through Multifamily Insiders, www.howitzdunnmanagement.com, through other DTN Alliance Partners and members of the advisory board, as well as on the DTN Facebook page and Twitter.
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ABOUT DISCOVER TRUE NORTH: As an agency and business development rainmaker, Discover True North, LLC provides cutting-edge creative, consulting and training solutions to the multifamily industry. The company is made up of seasoned professionals who are passionate about helping organizations create systematic change that improves employee satisfaction, performance and the bottom line. From branding, public relations, logo, website and interactive kiosk design to building Virtual Corporate Universities and on-line interactive courseware, providing training workshops, seminars and leadership retreats, Discover True North is known for delivering high-caliber results while helping companies move beyond average to extraordinary.
Media Contact: Deb Bronson-McGrath
Chief Executive Officer
Discover True North, LLC
One Market Street, Spear Tower
Suite 3600
Tel: (888) 878-6674
Tel: (415) 640-5097
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Nominations Open to Honor Most Admirable Multifamily Company in America with Internal & External Makeover
SAN FRANCISCO, CA - May 8, 2009 -The team at Discover True North (a full-service agency), and a host of their Alliance Partners have created an opportunity to recognize and reward companies that continue to demonstrate strong values in these tough economic times, through keeping customer service at the forefront of business, developing work cultures that align performance with corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence.
Deb Bronson-McGrath, CEO of Discover True North (DTN) shares, “Our carefully selecte
d Alliance Partners and the team at DTN are consistently seeking ways to create relational bridges founded on our core values. We believe passionately that good citizenship is good business and we are committed not only to giving back to society, but to helping businesses achieve increased NOI and improved performance”.
“To tangibly demonstrate good citizenship”, says Veronica Dickerson, COO of DTN, “we created a $100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover - refreshing both their internal and external brand”.
The winner will receive a host of branding/marketing tools (logo, website, pr plan, social media consultation, a design makeover, etc.), strategic planning services (eco-audit, customer satisfaction benchmarking, recruitment services, a leadership retreat, etc.) and performance services (online training courses, mentoring, shop services, etc.). A complete list of prizes is available at 100KRefresh.com.
Nomination forms are being accepted for the $100K Extreme Corporate Makeover now through midnight on July 13, 2009. To enter simply fill out the online form and submit the reasons why your firm deserves to win. Videos uploaded on YouTube.com can supplement entries. Semifinalists and the winner will be announced in August by an Advisory Board made up of industry experts and executives. Categories that will be evaluated are: Cutting Back on Expenses without Cutting Back on Excellence, Sustaining an Outstanding Motivational Culture for Employees, and Social Responsibility.
DTN’s Alliance Partners include Brook Furniture Rental, Inc., Carter Design Group, Ellis Partners in Mystery Shopping, Fastsigns, Grace Hill, Green Up Today, Multifamily Insiders, SatisFacts Research, LLC, and Vendout.com.
“An especially dynamic contribution is being offered by Multifamilypro,” says Giovanni Cruz, Senior VP of Creative Services at DTN. “They have developed a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide. You can learn more about this generous “give-back” program at either 100KRefresh.com or at .howitzdunnmanagement.com.
Additional information on the program can be found on[url=http:// blog.discovertruenorth.com] DTN’s blog [/url], through Multifamily Insiders, www.howitzdunnmanagement.com, other DTN’s Alliance Partners and members of the advisory board, as well as on the DTN Facebook page and Twitter.
Our Alliance Partner, SatisFacts Research has two new (FREE) resources:
Check out Jen Piccotti’s new blog post on: Resident Retention Low-Cost / No-Cost Solutions
Join our new LinkedIn Resident Retention Group for retention tips, articles and best practices.
Additionally, we love Grace Hill
After you login to their site, check out the internet transcript on Customer Relationship Management: - it provides you with tips and techniques from four multifamily experts.
Property Management professionals agree that recruiting qualified candidates is key to building a successful team. They also agree that finding qualified candidates is one of their biggest challenges. In fact, most companies spend substantial resources including time, money and man power on recruiting. For many companies these expenses can consume Read more…
One of our newest workshops -
There are far more people than just Mick Jagger out there wailing, “Can’t get no sat-is-fact-shun”, especially as it relates to having customer service expectations met.
Let’s face it, you need more traffic but don’t have the extra cash flow to throw at new advertising sources. Today, more than ever, smart marketing is a must! Here are some tips to help jumpstart your outreach marketing program.
Operating in difficult economic times is… well, difficult. But as some aspects become more challenging, it also opens up different opportunities, as well. The biggest opportunity lies in knowing that other individuals and groups are struggling, as well!
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