In an article in Tuesday’s Wall Street Journal - “Services Combine Social Media, Marketing” some interesting points are made (especially about Foursquare - which is marketing using social media and location).
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more…
Pegasus Residential was selected as the winner of a contest hosted by Discover True North(a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
Ad Age provides a guide to more magazines that have gone the way of the Dodo bird. On a consumer level, reviewing the list made me kind of sad - as I subscribed to many of Conde Nast publications over the years. As a professional though - I understand that if a product isn’t generating revenue it either needs to be repositioned or pulled. I wonder if some of these publications had done a better job of building their presence on the web (such as Oprah’s magazine, Better Homes and Gardens, Real Simple, etc. has done) if they could have sustained the essence of the product reformulated to “web only” even as their print publication went away?
For those who rely on printed brochures and have written this line-item expense into their 2010 budgets - perhaps you should reconsider. Why not phase-out the printed materials to the degree that it is reasonable and create virtual/digital brochures? In what ways could you save trees, money and enhance your brand by building your presence virtually and without print?
Since the early days of the interwebs, Flash and SEO have always had a tenious relationship to say the least. Flash was just as invisible to search engines as Wonder Woman’s plane. Search engines have continued to work to try to get Flash pages better indexed and perform better in search results. A big step towards that goal was reached last Summer when Adobe provided it Flash technology to Google & Yahoo so their respective team of evil geniuses can figure out a better indexed search results for Flash websites.
Loved this concept, noted in the March 9 edition of Springwise (a savvy group of trendspotters):
Akoha is a new, reality-based game that uses mobile, web and real-world challenges to ask the question, “What if playing a game could make the world a better place?”
“Launched into public beta in December, Akoha challenges players to carry out missions that involve performing small acts of kindness for others. Each player gets equipped with a deck of 24 mission cards—priced at $5. Each card describes a challenge to be carried out.
Although “viral” might remind you of a nasty strain of pneumonia that doesn’t offer much in the way of treatment––when it comes to marketing––you want viral. Viral marketing is a result of an initial campaign spread by potential customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, “Check this out!!!” email to friends, family and acquaintances. Read more…
Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more… 
