This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success,Pegasus Residential (the winner) of The$100KRefreshcontest.
Pegasus is already doing things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start of the pre-discovery process with them. Our team has compiled an evaluation form and several questions that will help them crystallize their vision, determine priorities and open discussion points to be fully explored.
Successful branding involves design, metrics, remedy, delivery and maintenance.
To learn more about the overall process related to branding, click here.
Pegasus Residential was selected as the winner of a contest hosted by Discover True North(a full-service agency) and a team of well-respected alliance partners. The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…
I don’t envy the front line team members at our apartment communities right now. The dismal economic conditions have made life extremely difficult for these associates in so many ways. High unemployment rates have lead to a shrinking renter pool, higher vacancy, negative rent growth, and competitive concessions. The pressure on our on-site teams to achieve their budgeted occupancy and revenue goals is tremendous. Read more…
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact. Read more…
No, we’re not talking about the Field of Dreams. Although with the season coming to an end and the wild card race on, it is tempting to talk baseball. After all, we are located in San Francisco and we are Giants fans. However, we’re really referring to “fans” of a different sort. Many of you have a Facebook fan page set up to attract customers and followers. If you are like most, once you have a fan page you find yourself asking “Now what do I do with it?” Read more…
Nominations Open to Honor Most Admirable Multifamily Company in America with Internal & External Makeover
SAN FRANCISCO, CA - May 8, 2009 -The team at Discover True North (a full-service agency), and a host of their Alliance Partners have created an opportunity to recognize and reward companies that continue to demonstrate strong values in these tough economic times, through keeping customer service at the forefront of business, developing work cultures that align performance with corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence.
Deb Bronson-McGrath, CEO of Discover True North (DTN) shares, “Our carefully selected Alliance Partners and the team at DTN are consistently seeking ways to create relational bridges founded on our core values. We believe passionately that good citizenship is good business and we are committed not only to giving back to society, but to helping businesses achieve increased NOI and improved performance”.
“To tangibly demonstrate good citizenship”, says Veronica Dickerson, COO of DTN, “we created a $100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover - refreshing both their internal and external brand”.
The winner will receive a host of branding/marketing tools (logo, website, pr plan, social media consultation, a design makeover, etc.), strategic planning services (eco-audit, customer satisfaction benchmarking, recruitment services, a leadership retreat, etc.) and performance services (online training courses, mentoring, shop services, etc.). A complete list of prizes is available at 100KRefresh.com.
Nomination forms are being accepted for the $100K Extreme Corporate Makeover now through midnight on July 13, 2009. To enter simply fill out the online form and submit the reasons why your firm deserves to win. Videos uploaded on YouTube.com can supplement entries. Semifinalists and the winner will be announced in August by an Advisory Board made up of industry experts and executives. Categories that will be evaluated are: Cutting Back on Expenses without Cutting Back on Excellence, Sustaining an Outstanding Motivational Culture for Employees, and Social Responsibility.
“An especially dynamic contribution is being offered by Multifamilypro,” says Giovanni Cruz, Senior VP of Creative Services at DTN. “They have developed a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide. You can learn more about this generous “give-back” program at either 100KRefresh.com or at .howitzdunnmanagement.com.
Need another reason to work for LEGO? – well this maybe it:
Apparently if you work at LEGO, you get a miniaturized LEGO person of yourself with your contact info on the back. Then when someone asks for your business card, you hand them the figure. Read more…
Discover True North’s Alliance Partner, SatisFacts Research, LLC’s founder Doug Miller will be sharing information imperative for multifamily professionals to know during an upcoming internet radio show. The essential details and how-to’s are detailed below! Don’t miss this important radio show!
Welcome to Landyn R. Dickerson, the newest member of the Discover True North team! Born on Christmas Day to our COO, Veronica and her husband Chad, Landyn was named “the best Christmas present-EVER!” Read more…
g things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
