<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Tradewinds  &#124;  brought to you by Discover True North</title>
	<atom:link href="http://blog.discovertruenorth.com/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.discovertruenorth.com</link>
	<description></description>
	<pubDate>Thu, 25 Feb 2010 19:58:00 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.5</generator>
	<language>en</language>
			<item>
		<title>FourSquare - Social Media Marketing By Location</title>
		<link>http://blog.discovertruenorth.com/2010/02/25/foursquare-social-media-marketing-by-location/</link>
		<comments>http://blog.discovertruenorth.com/2010/02/25/foursquare-social-media-marketing-by-location/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:58:00 +0000</pubDate>
		<dc:creator>D.Bronson-McGrath</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[DiscoverTN]]></category>

		<category><![CDATA[FourSquare]]></category>

		<category><![CDATA[Location based marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Media marketing]]></category>

		<category><![CDATA[UDR]]></category>

		<category><![CDATA[Urbane]]></category>

		<category><![CDATA[Urbaneapts.com]]></category>

		<category><![CDATA[Wall Street Journal]]></category>

		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=277</guid>
		<description><![CDATA[In an article in Tuesday&#8217;s Wall Street Journal - &#8220;Services Combine Social Media, Marketing&#8221; some interesting points are made (especially about Foursquare - which is marketing using social media and location).
Mobile phone users download app&#8217;s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2010/02/25/foursquare-social-media-marketing-by-location/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quick Poll: Truly Satisfied Customers?</title>
		<link>http://blog.discovertruenorth.com/2010/02/13/quick-poll-truly-satisfied-customers/</link>
		<comments>http://blog.discovertruenorth.com/2010/02/13/quick-poll-truly-satisfied-customers/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 01:26:29 +0000</pubDate>
		<dc:creator>D.Bronson-McGrath</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=275</guid>
		<description><![CDATA[How do you know that the majority of your customers are truly satisfied with what your company offers?
Click link to take the 5 second poll - thanks!
http://polls.linkedin.com/p/77323/jvkgg


]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2010/02/13/quick-poll-truly-satisfied-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Building Your Internal Brand - Tough Questions You Need To Answer</title>
		<link>http://blog.discovertruenorth.com/2010/02/11/building-your-internal-brand-tough-questions-you-need-to-answer/</link>
		<comments>http://blog.discovertruenorth.com/2010/02/11/building-your-internal-brand-tough-questions-you-need-to-answer/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:55:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Consulting]]></category>

		<category><![CDATA[DTN News]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Ben &amp; Jerry's]]></category>

		<category><![CDATA[Company mission]]></category>

		<category><![CDATA[Company values]]></category>

		<category><![CDATA[External Brand]]></category>

		<category><![CDATA[Internal Brand]]></category>

		<category><![CDATA[referral-worthy experiences]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=264</guid>
		<description><![CDATA[Let&#8217;s say that providing &#8220;outstanding customer service&#8221; is part of your mission, values, and is promised in your marketing material.
Okay, that&#8217;s a pretty good start, but consistently delivering on promises made to customers and engaging your employees so that they are living out the company mission and values is where the &#8220;rubber meets the road.&#8221; [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2010/02/11/building-your-internal-brand-tough-questions-you-need-to-answer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Discover True North &#038; Pegasus Residential Move Into 1st Phase of $100K Extreme Corporate Makeover</title>
		<link>http://blog.discovertruenorth.com/2010/02/05/discover-true-north-pegasus-residential-moves-into-1st-phase-of-100k-extreme-corporate-makeover/</link>
		<comments>http://blog.discovertruenorth.com/2010/02/05/discover-true-north-pegasus-residential-moves-into-1st-phase-of-100k-extreme-corporate-makeover/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 21:08:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Consulting]]></category>

		<category><![CDATA[DTN News]]></category>

		<category><![CDATA[Newsletter]]></category>

		<category><![CDATA["100K Extreme Corporate Makeover]]></category>

		<category><![CDATA[#100kRefresh]]></category>

		<category><![CDATA[Discover True North]]></category>

		<category><![CDATA[Discovery]]></category>

		<category><![CDATA[Pegasus Residential]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=260</guid>
		<description><![CDATA[This is the first of a series of snapshots (blogs, tweets and posts) into a case study for success, Pegasus Residential (the winner) of The $100KRefresh contest. 
Pegasus is already doing things right; however, we will be working with them on building and fully maximizing their brand both internally and externally.
Today marks the official start [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2010/02/05/discover-true-north-pegasus-residential-moves-into-1st-phase-of-100k-extreme-corporate-makeover/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Discover True North Announces Winner of “$100K Extreme Corporate Makeover”</title>
		<link>http://blog.discovertruenorth.com/2010/02/04/discover-true-north-announces-winner-of-100k-extreme-corporate-makeover/</link>
		<comments>http://blog.discovertruenorth.com/2010/02/04/discover-true-north-announces-winner-of-100k-extreme-corporate-makeover/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:06:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Consulting]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[DTN News]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Newsletter]]></category>

		<category><![CDATA[#100kRefresh]]></category>

		<category><![CDATA[Brent Williams]]></category>

		<category><![CDATA[Cdg-online.com]]></category>

		<category><![CDATA[Discover True North]]></category>

		<category><![CDATA[EPMSonline.com]]></category>

		<category><![CDATA[FastSigns]]></category>

		<category><![CDATA[give-back programs]]></category>

		<category><![CDATA[Grace Hill]]></category>

		<category><![CDATA[howitzdunnmanagement.com]]></category>

		<category><![CDATA[multifamily insiders]]></category>

		<category><![CDATA[MultifamilyPro.com]]></category>

		<category><![CDATA[Pegasus Residential]]></category>

		<category><![CDATA[SatisFacts]]></category>

		<category><![CDATA[Tami Siewruk]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=240</guid>
		<description><![CDATA[



Pegasus Residential was selected as the winner of a contest hosted by Discover True North (a full-service agency) and a team of well-respected alliance partners.  The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2010/02/04/discover-true-north-announces-winner-of-100k-extreme-corporate-makeover/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Print vs. Virtual - Lessons from Magazines</title>
		<link>http://blog.discovertruenorth.com/2009/12/16/print-vs-virtual-lessons-from-magazines/</link>
		<comments>http://blog.discovertruenorth.com/2009/12/16/print-vs-virtual-lessons-from-magazines/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 20:21:37 +0000</pubDate>
		<dc:creator>D.Bronson-McGrath</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Eco-friendly]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Ad Age]]></category>

		<category><![CDATA[Conde Nast]]></category>

		<category><![CDATA[magazines]]></category>

		<category><![CDATA[print vs. virtual]]></category>

		<category><![CDATA[virtual magazines]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=236</guid>
		<description><![CDATA[Ad Age provides a guide to more magazines that have gone the way of the Dodo bird.  On a consumer level, reviewing the list made me kind of sad - as I subscribed to many of Conde Nast publications over the years.  As a professional though - I understand that if a product [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2009/12/16/print-vs-virtual-lessons-from-magazines/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Your Workspace Can Influence Productivity, Creativity &#038; Motivation</title>
		<link>http://blog.discovertruenorth.com/2009/10/14/how-your-workspace-can-influence-productivity-creativity-motivation/</link>
		<comments>http://blog.discovertruenorth.com/2009/10/14/how-your-workspace-can-influence-productivity-creativity-motivation/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:34:51 +0000</pubDate>
		<dc:creator>V.Dickerson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[Feng Shui]]></category>

		<category><![CDATA[motivation]]></category>

		<category><![CDATA[productivity]]></category>

		<category><![CDATA[workspace]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=230</guid>
		<description><![CDATA[After reading this article, I rearranged my office.  Thought you might be interested in some simple secrets to improve productivity, creativity and motivation in the workplace, whether that&#8217;s a home office or an office away from home.
Click here for the link.

]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2009/10/14/how-your-workspace-can-influence-productivity-creativity-motivation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Sense of Belonging Builds Morale . . .</title>
		<link>http://blog.discovertruenorth.com/2009/09/23/a-sense-of-belonging-builds-morale/</link>
		<comments>http://blog.discovertruenorth.com/2009/09/23/a-sense-of-belonging-builds-morale/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:28:05 +0000</pubDate>
		<dc:creator>D.Bronson-McGrath</dc:creator>
		
		<category><![CDATA[Consulting]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=226</guid>
		<description><![CDATA[I read a good article that talks about how to retain morale even in the face of cutbacks.  The bottom-line?  Stimulating assignments - AND - working with great colleagues.  It&#8217;s worth a read:
http://blogs.harvardbusiness.org/cgi-bin/mt/mt-tb.cgi/4972
]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2009/09/23/a-sense-of-belonging-builds-morale/feed/</wfw:commentRss>
		</item>
		<item>
		<title>In Praise of the Hardest Working People in Property Management</title>
		<link>http://blog.discovertruenorth.com/2009/09/18/in-praise-of-the-hardest-working-people-in-property-management/</link>
		<comments>http://blog.discovertruenorth.com/2009/09/18/in-praise-of-the-hardest-working-people-in-property-management/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 17:27:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Newsletter]]></category>

		<category><![CDATA[property management]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=219</guid>
		<description><![CDATA[
I don’t envy the front line team members at our apartment communities right now.  The dismal economic conditions have made life extremely difficult for these associates in so many ways.  High unemployment rates have lead to a shrinking renter pool, higher vacancy, negative rent growth, and competitive concessions.  The pressure on our on-site teams to [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2009/09/18/in-praise-of-the-hardest-working-people-in-property-management/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Bottom Line &#038; Beyond</title>
		<link>http://blog.discovertruenorth.com/2009/09/18/the-bottom-line-beyond-2/</link>
		<comments>http://blog.discovertruenorth.com/2009/09/18/the-bottom-line-beyond-2/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 17:10:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Newsletter]]></category>

		<category><![CDATA[Go Green]]></category>

		<guid isPermaLink="false">http://blog.discovertruenorth.com/?p=211</guid>
		<description><![CDATA[
Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do [...]]]></description>
		<wfw:commentRss>http://blog.discovertruenorth.com/2009/09/18/the-bottom-line-beyond-2/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
