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“Viral” sounds nasty and what does it have to do with marketing?
Although “viral” might remind you of a nasty strain of pneumonia that doesn’t offer much in the way of treatment––when it comes to marketing––you want viral. Viral marketing is a result of an initial campaign spread by potential customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, “Check this out!!!” email to friends, family and acquaintances. Read more…