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Discover True North Announces Winner of “$100K Extreme Corporate Makeover”

Posted by admin on Feb 4, 2010 in Branding, Consulting, Creative, DTN News, Leadership, New Media, Newsletter

Pegasus Residential was selected as the winner of a contest hosted by Discover True North (a full-service agency) and a team of well-respected alliance partners.  The contest that opened on 5/8/09 and ran through 12/1/09 was created to recognize and reward companies within the multifamily industry that had created or sustained a positive work culture in tough economic times. An advisory committee made up of twenty industry experts had the opportunity to cast his or her vote on for a trio of semi-finalists, with Pegasus emerging as the winner. Read more…

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Discover True North Accepting Nominations for “$100K Extreme Corporate Makeover”

Posted by D.Bronson-McGrath on May 7, 2009 in Branding, Consulting, Creative, DTN News, Marketing, Newsletter, Training

Nominations Open to Honor Most Admirable Multifamily Company in America with Internal & External Makeover

SAN FRANCISCO, CA -  May 8, 2009 -The team at Discover True North (a full-service agency), and a host of their Alliance Partners have created an opportunity to recognize and reward companies that continue to demonstrate strong values in these tough economic times, through keeping customer service at the forefront of business, developing work cultures that align performance with corporate values and  professionals, who, while cutting back on expenses, have not sacrificed excellence.

Deb Bronson-McGrath, CEO of Discover True North (DTN) shares, “Our carefully selected Alliance Partners and the team at DTN are consistently seeking ways to create relational bridges founded on our core values. We believe passionately that good citizenship is good business and we are committed not only to giving back to society, but to helping businesses achieve increased NOI and improved performance”.

“To tangibly demonstrate good citizenship”, says Veronica Dickerson, COO of DTN, “we created a $100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover - refreshing both their internal and external brand”.

The winner will receive a host of branding/marketing tools (logo, website, pr plan, social media consultation, a design makeover, etc.), strategic planning services (eco-audit, customer satisfaction benchmarking, recruitment services, a leadership retreat, etc.) and performance services (online training courses, mentoring, shop services, etc.).  A complete list of prizes is available at 100KRefresh.com.

Nomination forms are being accepted for the $100K Extreme Corporate Makeover now through midnight on July 13, 2009. To enter simply fill out the online form and submit the reasons why your firm deserves to win. Videos uploaded on YouTube.com can supplement entries. Semifinalists and the winner will be announced in August by an Advisory Board made up of industry experts and executives.  Categories that will be evaluated are: Cutting Back on Expenses without Cutting Back on Excellence, Sustaining an Outstanding Motivational Culture for Employees, and Social Responsibility.

DTN’s Alliance Partners include Brook Furniture Rental, Inc.Carter Design Group, Ellis Partners in Mystery ShoppingFastsigns, Grace Hill, Green Up Today,  Multifamily Insiders,  SatisFacts Research, LLC, and Vendout.com.

“An especially dynamic contribution is being offered by  Multifamilypro,” says Giovanni Cruz, Senior VP of Creative Services at DTN.  “They have developed a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide.  You can learn more about this generous “give-back” program at either 100KRefresh.com or at .howitzdunnmanagement.com.

Additional information on the program can be found on[url=http:// blog.discovertruenorth.com] DTN’s blog [/url],  through Multifamily Insiders,  www.howitzdunnmanagement.com, other DTN’s Alliance Partners and members of the advisory board, as well as on the DTN Facebook page and Twitter.

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Adding Value at Little Cost

Posted by D.Bronson-McGrath on Mar 28, 2009 in DTN News

Operating in difficult economic times is…  well, difficult.  But as some aspects become more challenging, it also opens up different opportunities, as well.  The biggest opportunity lies in knowing that other individuals and groups are struggling, as well!

Read more…

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$100K Refresh - Extreme Corporate Makeover Campaign

Posted by D.Bronson-McGrath on Mar 28, 2009 in Branding, Consulting, Creative, DTN News, Marketing, Training

100KRefresh.com Logo

Press Release -

Discover True North Announces Launch of “100K Extreme Corporate Makeover”

Most Deserving Multifamily Firm Will Win a Corporate Makeover

SAN FRANCISCO, CA -  March 31, 2009 - Discover True North, in association with its Alliance Partners, some of the finest service companies in America, will be launching the 100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover including creative, training, consulting and performance improvement services valued at $100,000 from DTN and its alliance partners.  Some of DTN’s Alliance Partners include Brook Furniture Rental, Inc., Ellis Partners in Mystery ShoppingMultifamily Insiders, MultifamilyProSatisFacts Research, and Vendout.com.

“We have been moved by inspiring stories from various business professionals across the nation,” says Deb Bronson-McGrath, CEO of Discover True North.  “We’ve heard impressive accounts of companies that continue to demonstrate strong values in these tough economic times, whether its keeping customer service at the forefront of business,  developing work cultures that align performance with their corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence.”

“We hope to inspire people and showcase worthwhile endeavors from company teams that have been feeling low as a result of the economy.  It will hopefully be fun and produce refreshing boosts in morale,” says Giovanni Cruz, Senior VP of Creative Services.

“The winning company will receive an entire refreshment of their brand,” says Sam Cabebe, Director of New Media.  “This includes a new or refined logo, new website, key brand messages, customer loyalty program, an interactive training class, leadership retreat, customer service benchmarking, public relations, employee performance benchmarking, and a design makeover of the corporate office greeting area and much, much more!”

A variety of other personal, community, and corporate improvement opportunities will be incorporated into the program; one of the most outstanding initiatives is led by Multifamilypro.  They have recently launched a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide.  Details of this exciting “give-back” program are available at www.howitzdunnmanagement.com.

Veronica Dickerson, COO shares additional details, “The 100K Extreme Corporate Makeover event will commence on April 30, 2009, at which time DTN will begin accepting nominations, and will close at midnight on July 7, 2009.  Semifinalists and the winner will be announced in August by an Advisory Board made up of multifamily experts and executives.  Categories that will be evaluated include: Cutting Back on Expenses without Cutting Back on Excellence, Sustaining an Outstanding Motivational Culture for Their Employees and Social Responsibility.”

Nomination forms will be available soon at www.100KRefresh.com.  Additional information on the program can be found on our Blog & Newsletter and as well on our social networking pages on FaceBook & Twitter. You can also visit the websites of Multifamily Insiders, Howitz-Dunn Property Management, other DTN Alliance Partners and members of the advisory board.

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Google Provides Evidence That Our Priorities Are Wrong

Posted by admin on Mar 3, 2009 in Marketing

Google has a neat tool through its Adwords program that lets you see the search volume for certain keywords or key phrases, which essentially means how popular a certain topic is. For example, is Paris Hilton more searched than Britney Spears or Lindsey Lohan?

Read more…

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