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FourSquare - Social Media Marketing By Location

Posted by D.Bronson-McGrath on Feb 25, 2010 in Branding, Creative, Marketing, New Media

In an article in Tuesday’s Wall Street Journal - “Services Combine Social Media, Marketing” some interesting points are made (especially about Foursquare - which is marketing using social media and location).

Mobile phone users download app’s from their favorite merchants on the the FourSquare website. Using GPS technology, FourSquare gives the user the opportunity to gain special coupons sent to their mobile phone while in Read more…

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